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Are you picking the right creator OR just the loudest one?
Most brands don't fail because of bad creators—they fail because they assign them the wrong role. Here's how to fix it.
May 26
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Saksham Mendiratta
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Are you picking the right creator OR just the loudest one?
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March 2025
The Viral Curse: Why One Big Hit Can Ruin Your Brand
Every brand & creator chases virality—until it backfires.
Mar 11
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Saksham Mendiratta
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The Viral Curse: Why One Big Hit Can Ruin Your Brand
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Learnings from 60M+ Views
I racked up more than 60M+ views on Instagram & Youtube over the last few months. And here are my learnings.
Mar 3
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Saksham Mendiratta
5
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Learnings from 60M+ Views
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September 2024
Increase eCommerce Conversions
15 tactics that help your eCommerce store convert better.
Sep 2, 2024
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Saksham Mendiratta
1
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Increase eCommerce Conversions
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June 2024
How to work with creators in 2024?
Most brands don't know how to work with creators. Here's your cheat sheet.
Jun 18, 2024
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Saksham Mendiratta
2
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How to work with creators in 2024?
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Increasing AOV for eCommerce
Learnings from a global eCommerce business
Jun 11, 2024
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Saksham Mendiratta
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Increasing AOV for eCommerce
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May 2024
Nailing Paid Marketing🔨
Signals that your paid ad metrics are giving you
May 27, 2024
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Saksham Mendiratta
3
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Nailing Paid Marketing🔨
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Brand Managers, listen up 👋
How to NOT suck at storytelling
May 13, 2024
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Saksham Mendiratta
2
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Brand Managers, listen up 👋
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April 2024
Instagram Hacks for Brands
This is a guide to what you already know, but often miss out.
Apr 29, 2024
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Saksham Mendiratta
2
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Instagram Hacks for Brands
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Design for the "Indian" user
Indian users are selfish, lazy and status hungry. So how do you design for this archetype?
Apr 23, 2024
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Saksham Mendiratta
4
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Design for the "Indian" user
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Improve Your eCommerce Conversion
Sending you a check-list of things that can help your eCommerce sites convert BETTER
Apr 15, 2024
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Saksham Mendiratta
2
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Improve Your eCommerce Conversion
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Influencer Marketing
Enough said, but this one's a reminder for what works in influencer marketing in 2024
Apr 10, 2024
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Saksham Mendiratta
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Influencer Marketing
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