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Who is Sak?

I’m a 2X founder and contrary to popular belief, continue to run 2 profitable ventures simultaneous.

1) Sosh: Content Agency that's also building it's own distribution via original content (worked on brands like Zepto, Nykaa, Neemans, Nua, to name a few)
2) Lights Out Studio: a product design studio. Took it to a $1mn dollar in ARR and a 20% bottom-line, before jumping into product. Worked with the likes of Cult, Fitter, Kapiva, Nik Sharma (US), Allen Digital, Cosmix, Wellbeing Nutrition, Bummer, to name a few.

I've also angel invested in startups: purely to get a grip on my ability to make long-term bets with people and keenness to pay it forward.

To keep my soul nourished, I host interesting people on my pod, write a monthly Sunday newsletter and also create original (experiential) content across social platforms.

Beyond work, you'd find me dabbling between Sunday walks with my dog (Ted) in Cubbon Park in Bangalore, watching a Formula 1 race or simply working out at the gym.Currently based in Bangalore (India) and I absolutely love Formula 1 (evidently) as much as travelling and exploring the world & cultures. So if you resonate with either of these, hit me up.

What do you get with his newsletter?

I’m building a community of DTC owners, investors and enthusiasts, globally. This is my attempt to share my experiences while working with high-growth businesses.

So in this newsletter, you get:

  • Weekly emails from me (no ads or promotions I assure)

  • Experiential insights to building and scaling high-growth businesses

  • Data driven checklists to scale from $1M to $100M for high growth brands

  • Insights to designing experiences that stick with customers (ie. retention & community building strategies)

  • Decks on brand & product that become your references while designing campaigns

Drop me a note on LinkedIn or just DM on Twitter.

To find out more about the company that provides the tech for this newsletter, visit Substack.com.

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This is my weekly newsletter, where you get experiential insights into building consumer-tech businesses and scaling them.

People

The DTC Guy | In a world dominated by agencies, I'm building a product 'studio'